Bill Yost
Episode
EP 283 · 12 March 2026
How Google and Netflix design engagement surveys that actually work, with Bill Yost
0:000:00
Their segments in this episode (16)
- bill s love hate relationship with dashboards
- confidential vs anonymous the gold standard
- don t ask questions you don t intend to act on
- how googlegeist actually worked
- intro bill yost googlegeist and the 90 response rate
- pop up surveys are they worth it
- the goodwill account asking without acting is a withdrawal
- the manager who only takes what they want from the data
- the return to office bias leaders see what they want to see
- the snake eating itself how performative surveys destroy trust
- the yost coefficient how long should a survey be
- top 3 takeaways
- vendor assessments what to look for
- what google does with the people who speed run surveys
- where to find bill
- why engagement surveys exist in the first place