Tony Cooke
former VP of Human Resources · Adidas
Former VP of Human Resources at Adidas, who spent decades proving that HR doesn't have to be the department everyone dreads.
Episode
EP 231 · 11 September 2025
When HR goes rogue, with former Adidas VP of HR, Tony Cooke
0:000:00
Their segments in this episode (15)
- advice for hr leaders preparing for 2030
- asking for forgiveness vs permission the fallout
- the adi oscars cost neutral recognition that packed halls
- the art of building relationships with decision makers
- the james bond movie that wasn t a movie
- the north mafia story
- the secret ingredient for workforce 2020
- tony s golden rule for hr leaders
- tony s story 20 odd years in a huge sportswear company
- top 3 takeaways
- what it means to be waggish
- when hq found out and why tony got carpeted
- where to find tony and his book
- why hr became the pantomime villain
- why making the shift matters for business outcomes