Truth, Lies & Work

# behaviour change

1 moment across 1 episode. Click any moment to jump straight to that part of the episode.

8:16Start with the end: designing for behaviour changeLindsey Caplan: You know, the most important thing I tell every single client I work with is we wanna start with the end, which is very similar to what we do when we're writing, you know, a play, a movie, a television shEP 273 · 5 Feb 2026·interview· 8:16–12:30

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