# competitive advantage
2 moments across 2 episodes. Click any moment to jump straight to that part of the episode.
11:58Why honesty is a competitive advantageAl Elliott: We could just end now. And that's just like the greatest story you've had in the pod. That is amazing Thomas Waites: Yeah Al Elliott: I'm going to ask you a bit of a, I'm going to ask you a question that I doEP 297 · 30 Apr 2026·interview· 11:58–19:5612:41Brand Well-being: The New Competitive Advantage?Al Elliott: Yes, yes Leanne Elliott: Not sure about those data points. Check, check those. Yeah, dig deeper into those. I'm, I'm sceptical as to As to that and would— yeah. Anyway, what have you seen this week, Al? Al ElEP 282 · 10 Mar 2026·news roundup· 12:41–20:47
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