# copywriting
2 moments across 2 episodes. Click any moment to jump straight to that part of the episode.
48:47Global financial crisis and pivot to copywritingLeanne Elliott: So this was kind of 2007, 2008 time, the beginning of the global financial crisis. Repossession was high, so I guess business was booming. I mean, what was the growth trajectory of your business? Al EllioEP 304 · 26 May 2026·other· 48:47–57:5380:53The offers stage: building something people wantJeremy Cline: So I had these Nearly 50 conversations. I was identifying some patterns. I had some great copy quotes I could use. I now had to turn this into some kind of an offer, and I still had these doubts about whethEP 259 · 18 Dec 2025·interview· 80:53–88:06
Jumping to a moment opens the episode page with the player already cued to that timestamp — press play to hear it.