# employer brand
13 moments across 4 episodes. Click any moment to jump straight to that part of the episode.
43:55Workplace Surgery: Social Media and Company ReputationLeanne Elliott: Lan Al Elliott: Len. A prominent member of our sales team has a pretty colorful social media presence. She frequently shares details about her partying and dating life Including some rather questionable pEP 148 · 26 Nov 2024·workplace surgery· 43:55–51:440:33What is an employer brand?David Thompson: Nice Al Elliott: Check out hopspot.com, the agentic customer platform for growing businesses Leanne Elliott: Hello and welcome to Truth, Lies and Work, the award-winning psychology podcast Brought to you EP 115 · 15 Jul 2024·interview· 0:33–4:374:38Why employer branding is now essentialAl Elliott: This sounds a bit like a nice-to-have, not an essential. Change my mind David Thompson: Now, if you'd asked me that, if you'd said that maybe 3, 4 years ago, I probably would have said, yeah, kind of is. I thEP 115 · 15 Jul 2024·interview· 4:38–10:2310:23Real-world examples of employer branding done wellAl Elliott: So, let's talk about people who do get it. Who, is there a public company? Is there someone we've heard of that you think is doing employer brand well? David Thompson: I think maybe there is a perception thatEP 115 · 15 Jul 2024·interview· 10:23–13:5913:59Does it actually reduce recruitment costs?Leanne Elliott: Nobody's denying that running a business is tough these days. It seems that the cost of everything has gone up, and we just don't have the same budgets that we used to. So, my question is, who's going to EP 115 · 15 Jul 2024·interview· 13:59–16:1816:37Competing when you can't match salariesAl Elliott: If an employer is a little bit restricted on the amount that they can actually pay, then do you think that an employer brand could almost make up for that if they haven't got the ability to pay the huge bucksEP 115 · 15 Jul 2024·interview· 16:37–22:1122:11Where to start — finding your unique storyAl Elliott: Now, David just said that you can start with very little investment. So, how exactly do we get started, and what does a good employer brand look like? David Thompson: Where does it start is, let's understand EP 115 · 15 Jul 2024·interview· 22:11–28:2928:29Is there a minimum employee number?Al Elliott: Is there a minimum sort of employee number for you to start working on your employer brand? David Thompson: I don't think there is, because, you know, we've often been asked this question, you know, what's thEP 115 · 15 Jul 2024·interview· 28:29–31:1631:16What happens when you don't get it rightAl Elliott: What would you say to someone who just hasn't quite got with the, with the times on that? David Thompson: Yeah, I think the power balance has shifted. I think, you know, people have choices now. Um, it used tEP 115 · 15 Jul 2024·interview· 31:16–34:3834:38The 80/20 of employer brandingDavid Thompson: Advocacy. Getting your own people, absolutely. That's, you know, if you can get your own people sharing your open vacancies, sharing some stories that you've produced about, here we are, this is what we dEP 115 · 15 Jul 2024·interview· 34:38–40:0640:06Quick wins and common pitfallsAl Elliott: There you have it, pretty much everything you need to know to decide if employer branding is going to work in your recruitment stack. Like anything, you kind of have 2 options at this point. You either go andEP 115 · 15 Jul 2024·interview· 40:06–46:0945:46The employer brand and retention dividendAl Elliott: Keep that in. One of the things that doesn't seem to be talked about is how this improves the employer brand. We asked Joe what other knock-on effects this 4-day work week could have. One business that I workEP 36 · 25 Apr 2023·other· 45:46–50:4147:02Tactical advice for employer brand and wrap-upLeanne Elliott: Yeah Al Elliott: How do we not overwhelm them with training and internal communications? How do we make sure that we have a communications plan similar to the way the marketing team develops one to reach EP 23 · 25 Jan 2023·other· 47:02–50:32
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