# founders
16 moments across 9 episodes. Click any moment to jump straight to that part of the episode.
14:36Desired Truth vs. Objective Truth in foundersAl Elliott: So that's the positive side of telling yourself a story to get you really riled up and get you to break through something you wouldn't otherwise get. I have a feeling you— well, I know that you can go too farEP 323 · 30 Jul 2026·interview· 14:36–19:591:11Meet Ellie Glason: PR consultant for foundersLeanne Elliott: Our guest today is Ellie Glason, a PR consultant for founders who's placed clients everywhere from the Financial Times to the BBC. And she's about to tell us something that has nothing to do with PR and eEP 319 · 16 Jul 2026·interview· 1:11–4:074:07The biggest mistake founders make: not thinking about the audienceAl Elliott: So you've worked with a lot of brands, a lot of founders getting their story out there. What do you see as the most common mistakes they make when they're trying to get their stories heard? Ellie Glason: I thEP 319 · 16 Jul 2026·interview· 4:07–5:160:00The Great Reentry: Founders quietly returning to employmentAl Elliott: Here's something nobody seems to be talking about. Thousands of founders who went self-employed during COVID are now quietly trying to get a job, and they're too ashamed to tell anyone Leanne Elliott: Our gueEP 305 · 28 May 2026·interview· 0:00–3:363:36The 437-Applicant Trap: Why founders shouldn't apply like everyone elseLaurie MacPherson: Yeah, so the Great Resignation was during COVID people thinking, I want more purpose, I want more joy, I don't want to go back to that office. Like, this is actually lovely. I love this working from hoEP 305 · 28 May 2026·interview· 3:36–7:5210:03Handling 'Why are you leaving?' in interviewsLaurie MacPherson: Yeah, usually I would say the same level. And usually before Marjorie starts, I would tell her that her job is going to come from her network before she starts with the process of sending out half-bakeEP 305 · 28 May 2026·interview· 10:03–17:3817:38Why employers are nervous and how to de-risk yourselfAl Elliott: So we're fixing things one by one with Marjorie. So Marjorie now has told her friends and family. Marjorie has now used her network to get some opportunities. Marjorie's now had the interview, and it's gone vEP 305 · 28 May 2026·interview· 17:38–19:3626:10Should you use a recruiter?Al Elliott: Should Marjorie go for a recruiter, or should she not? Laurie MacPherson: She, she should, but she should know that— and this is not me slating recruiters, recruiters are brilliant— recruiters are not the JobEP 305 · 28 May 2026·interview· 26:10–28:2934:41What if there's no CEO role available? Hold your levelLeanne Elliott: Yeah Laurie MacPherson: Massive gap, so probably not. You know, you won't get those jobs anyway, so you have to keep positioning yourself at a higher level. But my, my recommendation again is not just to EP 305 · 28 May 2026·interview· 34:41–38:1324:04Advice for aspiring foundersAl Elliott: Keep that in. So let's go back to someone who's listening, who wants to start a business and wants to be a founder, wants to get into entrepreneurship. They are insanely clever, right? Like you were. They're EP 301 · 14 May 2026·interview· 24:04–30:4212:36The accidental manager trap: why founders and technical experts struggleJuliette Alban-Metcalfe: The interesting thing about founders is that they've got lots of obviously fantastic things going for them. They've got, presumably they're entrepreneurial, they're probably, they're likely to beEP 279 · 26 Feb 2026·interview· 12:36–16:190:00Introducing Studio XAG and its foundersAl Elliott: This week we're doing something a little bit different. We've got 2 guests. They're a married couple who also happen to run a business together. That sounds terrible, Leanne Leanne Elliott: It sounds familiarEP 271 · 29 Jan 2026·intro· 0:00–3:444:07How Ed met Jamie Laing and started the businessLeanne Elliott: How did you meet, Jamie? How did this business partnership start? Ed Williams: It was through mutual friends after university. So I was in I was interested in design and marketing. I studied industrial deEP 125 · 5 Sept 2024·interview· 4:07–6:534:36What is Ivee.jobs?Lydia & Amelia (Ivee co-founders, merged ch): Hi, I'm Lydia, and this is my sister Amelia, and we are the co-founders of Ivee, which is a platform that helps women return to work after taking a career break. The reason tEP 94 · 2 May 2024·interview· 4:36–5:2141:13What the founders are most proud ofAl Elliott: Building a business from the ground up is tough, and it's important to reflect on how far you've actually come. I asked Lydia what she was most proud of so far Lydia & Amelia (Ivee co-founders, merged ch): ThEP 94 · 2 May 2024·interview· 41:13–43:1327:59Simon on backing people, not just plansLeanne Elliott: Braveheart Al Elliott: Braveheart. Yeah, Braveheart. He looked a bit like him. Anyway, I met him. In a hairdresser's salon where he was having his long Scottish locks done. Um, and the guy said, I want yoEP 27 · 22 Feb 2023·other· 27:59–31:59
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