# marketing
12 moments across 9 episodes. Click any moment to jump straight to that part of the episode.
26:45Why traditional hiring is normally a hard sellRachel Harris: I don't know if it's the worst way. I think In my opinion, it's normally— again, I'm a marketer by trade. I used to be an accountant. My full-time job now is being a marketer. I've always found that the soEP 299 · 7 May 2026·interview· 26:45–30:4844:42The 'boob lady' moment: mistakes that backfiredRachel Harris: I remember at one point thinking, I'm gonna be known as the boob lady forever. I, my first ever live TV appearance, was— your face. My first ever live TV appearance was because I had a piece of short-form EP 299 · 7 May 2026·interview· 44:42–46:5318:58The sneaky side of engagement dataAl Elliott: Kristien, I think that's such, such— and when you said it's like marketing, man, I could have just jumped over there and given you a hug. I just, I am so 100% behind that. Now, one thing I think which is realEP LIVE-2026-04-03 · 3 Apr 2026·panel interview· 18:58–24:4516:08Hot Take: John Lee Dumas on Micro-NichesAl Elliott: I'll cut that out. Keep that in Leanne Elliott: Welcome back. As regular listeners will now know, every week we bring you a workplace expert and we ask for their hot take on the world of work. We want bold inEP 170 · 11 Feb 2025·hot take· 16:08–24:4036:48Prediction 5 — Phill Agnew: Authenticity winsAl Elliott: Talking of human connection, our next prediction comes from Phil Agnew, founder and host of Nudge, the UK's biggest marketing podcast and one of our personal favourites. Phil's research on human connection miEP 157 · 26 Dec 2024·other· 36:48–41:4515:59Hot Take: Chris Savage on B2B InfluencersAl Elliott: Okay, after this very short break, we'll be back with our hot takes and of course our world-famous weekly workplace surgery. Do not go anywhere Leanne Elliott: Did you know that the UK's number 1 management pEP 144 · 12 Nov 2024·hot take· 15:59–25:2917:06Hot Take: Eman Ismail on personalised email marketingLeanne Elliott: Welcome back. We are back again with our not-so-new segment now. It's, it's been going a little while. Hot Takes, where we uncover the truth and lies of work. With the help of thought leaders, business owEP 142 · 5 Nov 2024·hot take· 17:06–24:111:40Marketing storytelling as the model for leadershipAl Elliott: Now, as a marketer, regular listeners know that I'm a marketing nerd. As a marketer, we've kind of learned that this is, this is always the best policy. Because if you think about the best marketing campaignsEP 39 · 17 May 2023·other· 1:40–4:3725:47The StoryBrand framework: hero, problem, guide, plan, call to actionLeanne Elliott: Okay Al Elliott: who helps them overcome the problem, like a Yoda or a Gandalf. The guide then gives them a plan. That plan then calls them to action. That ultimately there's stakes in the story that haveEP 39 · 17 May 2023·other· 25:47–25:479:39Introducing Oliver YonchevLeanne Elliott: Yes. Today we are very excited to welcome to the podcast Oliver Yonchev. For a decade, Oliver has been at the forefront of digital marketing and transformation, helping to guide the management teams of maEP 38 · 10 May 2023·intro· 9:39–11:2411:24From failed indie rocker to marketing mogulOliver Yonchev: I'm, uh, I'm— I started my career as a failed indie rocker. So straight out of school, um, I joined— I did a music production course, formed a band with my brother and friends, and we went and pursued thaEP 38 · 10 May 2023·interview· 11:24–19:0230:16From natural marketer to leaderLeanne Elliott: A really honest view there, I think, of remote work and, and how we're coming to terms with it. And as Kyle said, you know, it is early days and we haven't quite cracked it yet, but what we do know is it'EP 23 · 25 Jan 2023·other· 30:16–36:51
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