# public relations
7 moments across 2 episodes. Click any moment to jump straight to that part of the episode.
0:00Al's 19-year-old press release disaster and why nobody listenedAl Elliott: 19 years ago, almost to the day, I wrote a press release for mainstreaming news. It had stats, it had solutions, it had everything I thought mattered, and it landed with a thud. It was completely ignored LeanEP 319 · 16 Jul 2026·interview· 0:00–1:111:11Meet Ellie Glason: PR consultant for foundersLeanne Elliott: Our guest today is Ellie Glason, a PR consultant for founders who's placed clients everywhere from the Financial Times to the BBC. And she's about to tell us something that has nothing to do with PR and eEP 319 · 16 Jul 2026·interview· 1:11–4:075:54The Baby with Tall Hair phenomenon: why data dumps failAl Elliott: So when, like a million years ago, when I did a press release myself for the Manstreaming News, and I packed it full of, it was about repossession, and I packed it full of stats, and I packed it full of how wEP 319 · 16 Jul 2026·interview· 5:54–7:5714:41Data-driven storytelling: the skeleton and the fleshEllie Glason: Absolutely. Also, what's important is data is incredibly important. So data-driven storytelling. Before I set up my consultancy for founders, I worked for 6 years as the MD of a research division for a PR aEP 319 · 16 Jul 2026·interview· 14:41–19:2142:09The future of PR in the age of AIAl Elliott: This is interesting because I wanted to come on to AI and I was thinking more of a, can AI help me create this story? But what you've just said there was searchability. Is that what you're saying? Tell me morEP 319 · 16 Jul 2026·interview· 42:09–45:5645:56Top 3 takeaways and where to find EllieAl Elliott: I feel like we need a part 2 on how to actually write a press release because I know that you've got so many different frameworks for it, triangles, all kinds of stuff we haven't got time for. Ellie, I just aEP 319 · 16 Jul 2026·outro· 45:56–47:400:00Andrew's background: from US politics to Facebook's first global comms functionAl Elliott: When some of the world's best-known brands hit a very public crisis, like a scandal or a mass layoff or a product recall, somebody has to decide what that company says in the next hour, not in the next week. EP 315 · 2 Jul 2026·interview· 0:00–5:15
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