Truth, Lies & Work

# sales strategy

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32:54The 75/25 rule and negative reverse sellingThomas Waites: Yeah. Yeah. And that's why it can be hard. And it's interesting is like, even with salespeople as well, like, it's like we record all of our calls so you can go back and watch, right? Like if you lost a deEP 297 · 30 Apr 2026·interview· 32:54–37:25

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