Truth, Lies & Work

# storybrand

1 moment across 1 episode. Click any moment to jump straight to that part of the episode.

25:47The StoryBrand framework: hero, problem, guide, plan, call to actionLeanne Elliott: Okay Al Elliott: who helps them overcome the problem, like a Yoda or a Gandalf. The guide then gives them a plan. That plan then calls them to action. That ultimately there's stakes in the story that haveEP 39 · 17 May 2023·other· 25:47–25:47

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