# survey design
3 moments across 1 episode. Click any moment to jump straight to that part of the episode.
12:03How Googlegeist actually workedBill Yost: Yeah, I was on the employee engagement team at Google for almost 4 years. I, in that time, launched, I think, 7 of our annual employee engagement surveys called Googlegeist. Which is, uh, it's a fun name on liEP 283 · 12 Mar 2026·interview· 12:03–16:5419:03Don't ask questions you don't intend to act onBill Yost: That's a great question. So I would say first, Don't waste time asking questions that you don't intend on doing anything with, right? The textbook example of this is, hey, do you feel like you're paid enough? EP 283 · 12 Mar 2026·interview· 19:03–22:5122:51The Yost coefficient — how long should a survey be?Bill Yost: It does really depend. I will say the big survey that I sent, depending on who you were, because some functions or roles could have more questions than others, could creep into like 120, 130 questions, which iEP 283 · 12 Mar 2026·interview· 22:51–26:46
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