# wd 40
2 moments across 2 episodes. Click any moment to jump straight to that part of the episode.
19:44Purpose vs. product — the toaster storyAl Elliott: I've got a note here saying that, and I'm going to read it. It says WD-40 wasn't in the lubrication business, but the memories business. That seems like an odd thing for essentially a commodity or a CEO of a EP 251 · 20 Nov 2025·interview· 19:44–25:1733:13The WD-40 case studyLeanne Elliott: If you are thinking this all sounds nice in theory, well, Josh shared an example that proves it works at scale. Gary Ridge from WD-40 is one of Josh's most popular guests, and he didn't just talk about cuEP 239 · 9 Oct 2025·interview· 33:13–38:36
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