# branding
5 moments across 4 episodes. Click any moment to jump straight to that part of the episode.
30:30Why 'practice' beats 'agency'Danni Mohammed: Again, coming back to what we do, but it's not, it's not Fait accompli, right? It's not done. And so practice, you're practicing, you know, you're keeping developing, learning, growing, adapting, evolvingEP 293 · 16 Apr 2026·interview· 30:30–35:280:33What is an employer brand?David Thompson: Nice Al Elliott: Check out hopspot.com, the agentic customer platform for growing businesses Leanne Elliott: Hello and welcome to Truth, Lies and Work, the award-winning psychology podcast Brought to you EP 115 · 15 Jul 2024·interview· 0:33–4:3711:43The story behind the "We're Wistia" pageLeanne Elliott: Chris shared a great story that sums up this idea of fun and actually turned out to be one of the best things they ever did for growth Chris Savage: That page is actually a good, a good example of somethiEP 68 · 8 Dec 2023·interview· 11:43–15:1421:11Google's 'Don't be evil' — three words that tell a storyAl Elliott: Google originally started off, don't be evil. In those 3 words, it told a story about its brand, about what it's going to do for its users. And now I say this with a pinch of salt, Trump, Donald Trump, make AEP 39 · 17 May 2023·other· 21:11–22:5131:48Real-world example: Orly's website clarityLeanne Elliott: Yeah Al Elliott: Then you went to her website, and I believe the first thing you saw was, I don't remember the exact number, but I think it was somewhere around 174, 117 reasons to vote for Hillary ClintoEP 39 · 17 May 2023·other· 31:48–33:57
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