# personal branding
3 moments across 3 episodes. Click any moment to jump straight to that part of the episode.
28:30The BOLD and REAL frameworks for career and LinkedInLaurie MacPherson: So there are 2 bits to the business. One is for the career side and one is for the LinkedIn side, though they probably both overlap. They're just acronyms to describe the way that I work. So BOLD is, iEP 305 · 28 May 2026·interview· 28:30–34:4143:50The importance of LinkedIn as your shop windowLeanne Elliott: Crevan, thank you so much for your time. I've really enjoyed this. It's been such an interesting conversation. I know our listeners will want to more about you, where's the best place for them to go? CrevEP 169 · 6 Feb 2025·interview· 43:50–45:083:26Story 1: LinkedIn's shift from professionalism to personalisationLeanne Elliott: What have I seen, Al? You know how you really hate LinkedIn because of things like humblebrags? Al Elliott: Yep Leanne Elliott: It's just basically— what's the word that you use? It's full of—EP 142 · 5 Nov 2024·news roundup· 3:26–8:17
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