# strategy
18 moments across 16 episodes. Click any moment to jump straight to that part of the episode.
11:36The calculated decision behind the short bookAl Elliott: I'm curious, when all of Ken's peers at the time were writing 300, 400-page books, he decided to write one that was a quarter the size. What went through his head, do you think, when he was writing that book?EP 291 · 9 Apr 2026·interview· 11:36–14:3951:38The future: why 60 is enough, not 600Al Elliott: You've obviously done an incredible job in what, 16 years of being in business? What is the future? Are you going to become a huge conglomerate? Gemma Ruse: So, the future of Studio XAG, we want to be known aEP 271 · 29 Jan 2026·panel interview· 51:38–57:076:30Why 'boring' executive strategy beats flying by the seat of your pantsDustin Hillis: Well, you know, sometimes it could be boring counting all your money, but it might be a good idea to do. And so, you know, after running a global consulting company for Uh, 16 years and, um, personally coaEP 267 · 15 Jan 2026·interview· 6:30–11:3020:04Innovation vs. efficiency: how strategy dictates which factors to prioritise?: And 2 out of 3 of us are devilishly good-looking ?: Seamless, seamless Al Elliott: Tell us about your latest episode, PhilEP 264 · 6 Jan 2026·panel interview· 20:04–25:3241:57Workplace Surgery: Presenting a strategy you don't believe inLeanne Elliott: No, no Al Elliott: I'm in a leadership role and I've been asked to roll out a strategy I don't fully agree with. I understand where the decision's coming from, but I'm struggling with how to present it toEP 246 · 5 Nov 2025·workplace surgery· 41:57–47:3430:38The 'zero to five' strategy — a 15-minute consensusAl Elliott: So Mamie's given us all these strategies for managing difficult meetings, the preparation, the frameworks, the techniques for dealing with challenging participants. But here's what I love. She's also honest aEP 241 · 16 Oct 2025·interview· 30:38–35:4930:13The secret ingredient for Workforce 2020Leanne Elliott: I have to ask you, what was the secret ingredient for Workforce 2020? Tony Cooke: Well, the idea was that, that there was a, a nefarious gangster who'd heard about it, uh, this secret ingredient, uh, and EP 231 · 11 Sept 2025·interview· 30:13–32:1911:24Approaching resilience strategically: the SWOT analysis methodLeanne Elliott: So you say to approach it strategically. What would that look at— look like? How can I assess Where I am on those 4 variables Marie-Helene Pelletier: I know this, this I think is truly the game changer heEP 171 · 13 Feb 2025·interview· 11:24–16:3522:11Where to start — finding your unique storyAl Elliott: Now, David just said that you can start with very little investment. So, how exactly do we get started, and what does a good employer brand look like? David Thompson: Where does it start is, let's understand EP 115 · 15 Jul 2024·interview· 22:11–28:2919:49Why Al likes games where he has an unfair advantageAl Elliott: I mean, for 2 reasons. I like to play games where I feel like I have an unfair advantage and like, I know enough about coding to realize, you know, I don't have a strong enough memory for details. I don't havEP 64 · 16 Nov 2023·other· 19:49–25:0442:31Lesson 5: Culture Trumps Strategy, Every TimeAl Elliott: So, number 5, Kevin's 5th lesson is culture trumps strategy every time. When I asked Kevin about this, he drew on his own experience from case studies from other industries, and he explained that if you look EP 44 · 21 Jun 2023·other· 42:31–51:340:33Introduction: strategy vs tactics in workplace well-beingAmy McEwan: Nice Al Elliott: Check out hopspot.com, the agentic customer platform for growing businesses Andrew: RightEP 40 · 24 May 2023·intro· 0:33–2:3612:58The business and legal case for mental health strategyAl Elliott: Okay, so let's get back into our episode. So as we know, May in the US is Mental Health Month. This year's theme is around Look Around, Look Within, which is their kind of like tagline, and it's reminding us EP 40 · 24 May 2023·panel interview· 12:58–22:1723:53The intentional approach to M&A and integrationOliver Yonchev: Part of our corporate strategy for Flight Store is M&A. So our view is most companies that go through, have M&A as part of their business strategy for growth, they don't spend enough time on integration. EP 38 · 10 May 2023·interview· 23:53–32:595:08Prediction 1: The fight for talent continues, but the strategy shiftsLeanne Elliott: My first prediction is that the fight for talent will continue, but I think the strategy will shift Al Elliott: Hmm Leanne Elliott: And I think it's gonna shift in a way that is more sustainable and in a EP 18 · 29 Dec 2022·other· 5:08–12:1417:45Prediction 3: Al's prediction: treating people like a marketAl Elliott: Love it. Brilliant. So my number 3, or number 3 prediction is from me. And it's funny because it's very similar to what Leanne was just saying. And we came up with these independently. Um, very similar to whaEP 18 · 29 Dec 2022·other· 17:45–27:0938:00How Elon went about it: cringeworthy or calculated?Leanne Elliott: Yeah Al Elliott: Just kind of lost for words. Um, but how did he go about doing it? Cringeworthy, the way, the way he's gone about doing it Al Elliott: We actually have a lot in common. We both use behaviEP 12 · 15 Nov 2022·other· 38:00–40:301:58The problem with culture fit as a hiring strategyAl Elliott: And thank you for listening. See you next time. So, first of all, let's just start off with the basic question, which I had to ask you, which is, what is culture fit? Leanne Elliott: I think to answer that, wEP 04 · 19 Jul 2022·other· 1:58–2:58
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